Rocawear hasn't had much good press lately amidst reports of lay-offs and controversy surrounding the “Occupy All Streets” T-shirt. The latest news regarding the brand reports that it could be on its way to filing for Chapter 11 Bankruptcy. Founded by Damon Dash and Jay-Z in 1999, the brand has always been a hip-hop style staple. Since then, both moguls have sold their shares of Rocawear, with Jay-Z receiving the majority earnings by selling it to IconixGroup for a cool $204 Million back in 2007. Jay-Z no longer needs to promote the brand since his obligations have since expired. With the birth of his new daughter, Blue Ivy, he has other things to worry about.


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