ILLROOTS is no stranger to the rap blog front, but with its new clothing line, illamerica, it’s stepping into new territory. The crew presents its newest creations, highlighting the pieces in a lookbook. Options of T-shirts, tanks, light jackets, and beanies can be found in simple colorways of black and white. Visit the illamerica website for the online store launch this weekend. Click the thumbs for the lookbook above and peep the behind the scenes video below.

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