Owner Operator

SINCE: 2007

WHY WE CO-SIGN: The team at Owner Operator grew up snowboarding and skateboarding together in upstate New York in the early '90s. It was a great scene back then, with cool gear made by brands you could really relate to. A few years back they realized that though they were as excited as ever about riding, the scene seemed to really have moved away from the values that drew them to it in the first place. We want to bring back the idealism and excitement they felt as kids.