Hotels are a natural venture for DONDA. Given a hectic travel schedule, Kanye clearly knows a good amount about them. But, more importantly, the required mix of disciplines is a good test for DONDA's proposed mix of creative endeavor. Toss in a top flight chef, cocktail wizard, and a Kanye will quickly dispose Ian Schrager, whose agency was responsible for buildings like the Gramercy Park Hotel, as king of boutique lodging.