12. BBC "Classic Arched" Logo

Released: 2005

With rappers' clothing lines disappearing faster than Twista spits, Pharrell's joint label with Nigo still does numbers. And the shirt that all started it? This simple helmet boy logo tee that's been remixed and ripped off over the years, but still attracts line-ups when they drop at the flagship stores. Seriously, if one released tomorrow, there'd be a whole bunch of kids lining up for one. As logos go, this guy has staying power.

Everyone from Kanye to Lil Wayne to Clipse to Jermaine Dupri has worn the logo tee in their lifetime.