10. Independent Sneaker Designers
Independent footwear took a slice of the market-share pie from the big three/four this decade, taking the T-shirt upstart idea to a bigger forum. Instead of waiting for the shoe monoliths to entertain their ideas and supply them with what they wanted, savvy designers went ahead and made them themselves. More footwear choices from risk-taking companies = a big win for consumers.
LEADERS OF THE PACK:
Clae, Creative Recreation, Supra, Common Projects