79. Legos

While we feel sorry for anyone who didn't grow up with Legos, when we look back at the Aughts we'll think of them as fashion accessories instead of toys, thanks (or no thanks?) to downtown NYC twins Dee and Ricky. After they hustled their product onto proven trendsetters like Kanye West and Marc Jacobs, cool guys everywhere were literally wearing their heart (amongst other designs) on their sleeves.

LEADERS OF THE PACK:
Dee & Ricky, Marc Jacobs, Kanye West, Lego