Remember what happened for, oh, eight of the 10 years this decade? You had money, your people had money, we all had more money than we knew what do with. Why not spend it on oversized technicolor diamonds fashioned into your favorite cartoon character/corporate logo/catchphrase? There's no WAY you'll regret that when the economy craters (or the shit gets got) and you're left looking like a soulless buffoon.
LEADERS OF THE PACK:
Pharrell, Rick Ross, T-Pain