Mercedes Benz Manhattan

770 11th Avenue at West 54th Street
Spector Group

“Luxury has a new address,” reads a few lines of slick type on a wall at the new 330,000 sq ft Mercedes Benz flagship showroom. A spiraling ramp weaves its way through the height of the five-stories facility, and the clean lines of glass escalators, huge concrete columns, a stainless steel stairwell and a helix that lets cars enter and exit at different levels have all been built to the gold certification standards of the U.S. green Building Council’s LEED rating system. MBUSA President and CEO Ernst Live said he wanted customers to have an experience upon entering the new flagship. I think he got what he wanted.

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