J.C. Leyendecker, Saturday Evening Post, December 26, 1925

In the first half of the 20th century, Santa got his shiny, sugar-coated, commercial persona, on covers the Saturday Evening Post and Coca-Cola ads that solidified the jolly image of Santa Claus in American culture.  The kinds of images made by J.C. Levendecker and Norman Rockwell set forth a pristine and idealized picture of middle-class American life that remains in our collective memory today, for better or for worse.