It was a night of bowling, drinks, and good times as Bonobos debuted its brand new denim collection at the Roosevelt Hotel in Los Angeles. Bonobos showcased its “Conceived in NY, Born in LA” premium denim collection setting a new lane for the brand known for its awesome chinos. Made in the USA with 12.25oz of cone denim, the line has just launched. Attendees of the event also got a sneak peak at the Bonobos Spring/Summer 2012 collection. Click through the thumbs to see what went down, and check out the Bonobos website to see its current collection.