What things have you learned then that you know now?
I think it's more or less about just how you weed out bullshit and just the whole fundamentals of it. Like I always had the basic steps of it before, but it's like now, with technology and all those things of that nature, that nostalgic element of it, we still got our place here. I want to make a heritage brand out of Wu-Tang and I think the best way to do that is just to reinvent it. The way that we reinvent it, Wu Wear has been out there, whatever, whatever, and I just decided to come back and shake it up, and change it and switch it around and do it as the Wu-Tang brand. Different feeling, a little bit more boutique-y, but build it from the bottom and tear it up and out because the business has now advanced so much that the tiers is crazy.
All of the different levels and the intricacies of the business, like, if you can create those niches, you can probably do some good shit, because there's a lot of offsprings from Wu Wear that I look at, and take cues and take notes from, so how they looked at it and probably got inspired from what we did and what we were doing. I think that with all those elements there is a lot of good stuff going out there besides the good ideas that myself and the folks that work with me have, and that we can shake some things up.
Do you take your cues more from streetwear brands, sportswear brands, or high fashion?
I think it's a mix of everything, because in the end the game has advanced. Remember, early on, when we were doing it, it was so taboo. Everything was segregated off, like: this is hip-hop wear over here, and then there was a time where you see the Tommy Hil's and Timberlands, when they had the rumors, or whatever the case was, "we don't want black people wearing this," whatever.
Now, it's so much of a melting pot and so much more advanced that everybody is taking cues from a piece of everything from the high-end to the low-end, so I think that in order to create something good for the people, you got to be able to reach them at every one of those points.
Some folks want to pay a lot of money for stuff because they can afford it, or better stuff, or perceived better stuff, whatever. Some people are like, "Yo, I'm gonna pay $20 for my shit and it's gonna be just as good, that'll be my piece of it." You gotta affect all those avenues right there in order to be effective.