Where: Unknown Magazine
When: The College Dropout - Late Registration era
Complex Says: The earliest whispers of a Kanye West clothing line came during the College Dropout era and were fueled by this advertisement. Reports say the collection was originally going to be called "Mascott" which is probably why Ye's [at the time] signature bear character appears to be the logo. We love-and kinda miss-the bear but we're glad he went back in the lab before he went through with this plan.