In this short film, Jeff Staple takes us through the Lower East Side to discuss everything from his humble street wear beginnings to his premiere boutique, Reed Space. Jeff has been a pillar in the NYC street wear scene ever since he began the Staple brand back in the '90s and has since continued to grow his business into one of NYC's most successful and popular destinations. Check out this dope short to hear from the man himself. Well played. [Vimeo]