Hugh Jackman is best known for slicing and hunting fools down in the X-Men series, but it turns out this Aussie actually isn't too big of a tough guy afterall. Laughing Man is a new coffee, tea and chocolate brand started by Hugh and some local Ethopian farmers. The brand was born after Hugh began a friendship with a local Ethiopian man named, Dukale. Together, Hugh and Dukale created high quality gourmet style caffine products that have recently hit sheelves around the globe. The two focused on simple packaging that conveyed the Laughing Man spirit and vision. Hit the thumbs to check out their package + design. [TheDieline]