Recently, Burger King has created quite a bit of positive hype. The introduction to The King was an instant cult smash, but the burger chain realizes fast gimmicks can quickly fade away and the real brand loyality exists within their product and package + design. Burger King's taken some steps in the right direction by creating eye catching redesigns that illustrate fresh ingredients and other natural elements. Hit the thumbs to see what the King's been cooking. [TheDieline]

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