Sean "Diddy" Combs
Qualifications: Consummate businessman, love for New York. Selling just about anything to anyone.
He's designed jerseys for the Dallas Mavericks, and it is probably time for him to work with a hometown team. Diddy's international appeal works well with hockey's European connections too. Part of the Rangers job is to develop all advertising campaigns associated with the team. We know Puffy can sell just about anything.