As ASOS strives to achieve a new level of cool, the UK retailer went looking around the world to get hip to the many different street subcultures out there. Apparently this is what they found.

With the ASOS Urban Tour, a series of films will be released that showcase the brand's Fall 2011 collection. Check out the video above, where ASOS claims to have found the best skating, er, blading crew in Paris.

Does this look cool to you?

[Fashionisto]