15. Willie Colon
Heritage: Puerto Rican
With seminal albums like The Hustler and Lo Mato a part of his early canon, Willie Colon was salsa music's tough guy with a heart. His upbringing in the South Bronx surely probably had something to do with the attitude and definitely had something to do with his style: just flashy enough to make you notice, but not flashy enough to make you think he wouldn't beat your ass.