Billy Reid

SINCE: 2004

FOUNDER: Billy Reid

WHY WE CO-SIGN: It doesn't get more American and soulful in menswear, than Billy Reid. Don't mistake the southern charm for anything other than that, this season cements the notion that Billy designs for men with great style. Every piece from the cotton-linen blazers, to the patch-work shorts, drives the point home that these are clothes men want to wear.