North Face Purple Label

SINCE: 1969

FOUNDER: Nanamica

WHY WE CO-SIGN: The North Face's premium, Japan-only Purple Label is as limited edition as it gets, and the cult following is more underground than any other accessories brand. If you're lucky, you'll catch the images of dope new releases on the web—but they'll be sold out in the blink of an eye. Made from deadstock fabrics and materials, getting anything by NFPL is truly a feat unto itself.