Frank Fertitta III

Day job: Owner of the other half of the Sunset Strip, owner of Ultimate Fighting Championship, owner of Gordon Biersch brewery

Collects: Contemporary

Collection includes: James Rosenquist, Damien Hirst, Andy Warhol, Jean-Michele Basquiat, Robert Indiana, Takashi Murakami, Vik Muniz, Paul McCarthy

Fun fact: The gamblin', fightin', beer-drinkin' man has a softer side and a lot of hard cash when it comes to collecting. Some of his spoils can be seen at his various casinos — others adorn his homes and offices — which supposedly display Warhol and Basquiat paintings of fighters. Apropos!