30. Rick "The Model" Martel

Era: Late '80s

Another in the "Steamboat" category of accomplished wrestlers repackaged by WWF officials. This time, Vince capitalized on former AWA World Heavyweight Champion, Rick Martel's coverboy good looks and dubbed the French Canadian standout, "The Model." One thing is for certain, if you're going to wear bright pink wrestling trunks with matching boots, complete with laces tied in giant, dangling bow loops for good measure, and carry a perfume gun to the ring, spraying your fragrance, "Arrogance" in your opponents' faces, you better be able to wrestle. Martel could, and thus, one of the most unlikely gimmicks to ever get over with crowds, did just that. -AG