Wood Wood

FOUNDERS: Brian SS Jensen and Karl-Oskar Olsen

SINCE: 2002

WHY WE CO-SIGN: Wood Wood is known for its vivid prints mixed with basic silhouettes, resulting in an avant-garde meets Northern European style. Its SoCal-inspired Spring/Summer 2012 collection channels the streets of Los Angeles and smoking peyote in the desert via the colors, prints, cuts, and fabrics referencing hippies, collegiate lifestyle, and Native Americans.