3.1 Phillip Lim

Founded: In 2004, by Phillip Lim and Wen Zhou

Current Designer: Phillip Lim

Complex Says: After Kanye's promo run for his album, My Beautiful Dark Twisted Fantasy, the rapper got back into the high fashion scene by attending every (well, almost every) must-see show during Paris Fashion Week earlier this year. The blogosphere kept up with 'Ye's outfits during the week, and his label of choice seemed to be 3.1 Phillip Lim. This fairly new brand was definitely put on the hip-hop map after Kanye's stylish stint.