DC Double Label Metalheadz

2001

DC were early on collaborative footwear projects. In 2001, they started with their Double Label campaign, the beginning stages regularly lost in the annals of history. What followed were more triumphant artist projects with the folks at Arkitip and big names like KAWS and Shepard Fairey. These suffer from poor silhouettes, but should not be forgotten - they really were pioneering.

DC connected with Metalheadz on a version of the Manteca which, in fairness, falls flat as a sneaker. Adding a logo to a sneaker heel is primary school level branding, yet the effort gets bonus points for a custom box featuring dnb legend Goldie's label logo in full glory.