With MAGIC tradeshow well underway in Mandalay Bay, Las Vegas, we're sure your Google Reader feeds are blowing up. To add to the coverage, here's a little look inside PROJECT's collaboration with menswear icon, Nick Wooster.

The PROJECT Wooster installation will bring to life Nick Wooster’s vision of style and expose his personal view of where fashion is going to provide insight into the future of retail. The event, held today, will feature lifestyle brands and concepts that "reinterpret key staples with those new, interesting details that help define a man’s identity."

Participating brands we're excited about include Arc’teryx Veilance, Hamilton Shirts, Trickers, Mackintosh, and more. Check out images from the set-up above.