You don't go to your team's college football game without SOME piece of apparel to show your support right? What if Old Navy started selling a buttload of that merchandise, would you buy it?
Well, better decide fast because the megastore has reached a deal with Collegiate Licensing Company to try their hand at college fan apparel. Their "SuperFan Nation" section, which already includes NFL gear, will regionalize the most popular college teams apparel, including teams like Texas, Kentucky, and Stanford. With a $4.3 billion industry, college apparel sales are booming and Old Navy wants a chunk of it, but can they bust through the stigma of "that shitty clothing store" and get these shirts on your back?
[International Business Times]