After the London riots that conspired weeks ago, several youth-friendly brands have started to change up some things in their communication and marketing strategies. Levi's and Nike have denied suggestions they've been affected by its images of" youthful rebellion", but have started to shift their marketing back to sports and even individuals who've helped with the clean-up process overseas. 

For example, last week Levi's pulled cinema and Facebook advertisements that featured a young guy squaring up to police with a voice-over said 'you're marvellous'. Nike has also replaced its line of shirts that read 'Dope', 'Get High' and 'Ride Pipe' after they got flack about drug use promotion.