Lifestyle clothing company, LRG traveled to the left coast to gain inspiration for its Fall 2011 crop of clothing. The brand's lookbook for the upcoming season comes in the form of a video shot in San Francisco, California. You can catch cameos from singer, Bilal, LRG snow team rider Chris Grenier and the brand's skate team riders. Be on the look out for the collection full of collegiate apparel to hit stores soon.