35. ANYTHING Original Logo

Inspired By: The New York Giants logo

Aaron Bondaroff's aNYthing imprint launched post 9/11 and there was a patriotic hometown salute feel to the product amid the subversions. The OJ Simpson jersey tee, disgraced sportsmen and aforementioned Alfred E Misfits designs were memorable homages, but working the New York Giants' N and elongated Y into the logo was a smart addition to the brand's inaugural visual identity. It doesn't get much more iconic or quintessentially New York than that. Lazy? Nope. Would you have thought to put it in there?