#32. Fondle ’Em
Rawkus may have been the best self-marketed of ’90s New York independent underground labels. But Bobbito Garcia’s Fondle ’Em didn’t try nearly as hard (if it tried at all), and thus wound up being way cooler. For proof of FE’s hilariously laid-back steez look no further than its original classic logo: a hand suggestively cradling the heads of two mics strategically laid to resemble a balls sack. They must be nuts.