#40. Pete Rock/Soul Brother Records
Circa 1996 Pete Rock imagined the insignia for his Soul Brother Records (then riding with Elektra) as a photo of his face (a la James Brown during his Polydor tenure). What memorably wound up becoming the logo for both the label and “The Soul Brother’s” solo recordings is the cool afro-ed dude with the afro-pick now omnipresent with all things Rock-related. Unlike so many “funky” and “retro” designs that degenerate into camp, this one stays classy.