#42. S.O.U.L.
When it was announced in 1990 that the Bomb Squad’s Hank Shocklee and Def Jam’s Bill Stephney were forming their own imprint in partnership with MCA called S.O.U.L., a/k/a Sound of Urban Listeners, it felt like the start of great things. The label may not have made the impact industry watchers anticipated, but its classily-designed logo remains one of the coolest hip-hop has ever seen. It was a visual encapsulation of S.O.U.L.’s ambition to be as urbane as it was urban.