C’H’C’M (which stands for “Clinton Hill Classic Menswear”) is not your ordinary NYC menswear shop. In this video owner Sweetu Patel talks about his philosophy for the shop, as well as some of his prized items. This man is responsible for bringing brands like Sunny Sports and Diemme to the U.S. first. Other shops have taken notice and are following his lead. [howtotalktogirlsatparties]