A new outerwear brand has surfaced, and it separates itself from the pack. Norwegian Rain is a "sartorial take on extreme rain protection," and was founded by creative director Alexander Helle in order to make his life in the city more comfortable. The company's designs are made from hi-tech, recycled fabrics of Japan, and features sealed seams and techniques from the extreme rainwear industry. Norwegian Rain's weather protection is unparalleled but also possesses tradiational men's tailoring with clean cut aesthetics and draping with a small influence of Japanese avant garde fashion.

[via SwipeLife]