SXSW Presents Style X

The renowned music festival celebrates style in its 25th year with the unveiling of "Style By"

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As you know, South By Southwest takes place in Austin, Texas, every year to showcase up-and-coming musical acts and indie films. For the first time in 25 years, however, SXSW will include a brand-spanking-new platform for style. Music and style have enjoyed a gloriously incestuous relationship throughout history, but Style X (pronounced "Style By") is the very first event of its kind to bring emerging fashion brands (think Good Wood and watch company Tikkr) to the Austin festival. Full disclosure/shameless self promotion *clears throat* but Complex is a media sponsor so if you're planning on visiting Austin in March this year, make sure to come say hello. For more info, visit the SXSW and Style X websites. Or just follow them on Twitter @stylexaustin

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