British cycling brand, Rapha team up with Paul Smith for a small capsule collection for the Spring/Summer 2011 season. To introduce the new collaboration, they released a viral video of cyclists rocking the fresh gear. You can see the different tops—buttondowns, polos, and tees—along with caps and shorts. The collection is now available at Rapha's e-site.

Director: Ben Ingham
Photography: Ben Ingham and Patrick Scola
Editor: Owynne Dawkins
Sound: Soundfly