Wooing ladies is definitely the main reason for gift giving. Dudes will give anything to the woman they love and they will sometimes make new shit up just to show their appreciation. Take Tsar Alexander III for example, dude decided to throw precious gold and jewels onto an egg shape and his wife just DIED she loved it so much. A few more were made throughout history and now the Faberge Egg is synonymous with extreme luxury. Women are key to a man's creativity. And downfall. And a bunch of other stuff.