2. Celebrity: Andre 3000
Clothing line: Benjamin Bixby
Launch date: 2008
Fail date: 2009
Reasons for the fail: While Andre’s passion for fashion nearly matches his musical genius, Benjamin Bixby got hit by recession just like the common man. The line started out strong, with a splashy mini shop at a NYC Barney’s and a strong presence in other high-end department stores, but within months sales were tanking, those high price points were slashed and clearance sites sold off the rest of the inventory. Hopefully he’s using all that free time for doing what he does best—acting! JK. Being an astonishing lyrical power!