Year: 2003
Problem: The old Blue Jays logo had 25 years of history, complete with the Canadian maple leaf, the bird, the ball, and the whole I'm-feeling-really-good-about-Canada-and-baseball thing. Then you go and turn the bird and the J into some weird stealth bomber and pilot set to drop a tactical strike on taste.
Complex says: Don't confuse selling baseball with trying to sell energy drinks.