Year: 2007
Problem: Superfluousnessityiousness. The transcript for the redesign meeting goes a little something like this: Exec 1: "Can we get some more crap on here? Our logo is a little too classic." Exec 2: "Maybe some laser beams?!" Designer 1: "Ohkaaaaay...."
Complex says: Dairy Queen held down American treats with its old-school logo. Blizzards are great and all, but adding swishes and italics to your logo isn't going to sell any more of those things. Deep breaths, people, deep breaths.