STORE: Vinnie's Styles

CITY: Brooklyn, NY and Atlanta, GA

SINCE: 2002

OWNED BY: Jacob Parris, Desta Parris, and Paul Parris

PRICES: $$$ (out of 5)

WHY WE COSIGN: Remember a couple years ago when you saw all those kids rocking those t-shirts with "Brooklyn" written in script? Those ubiquitous tees were the brainchild of brothers Jacob, Desta and Paul Parris, owners of one the illest streetwear boutiques in the County of Kings, Vinnie Styles. Suffice to say, they put on for their city. Since they opened the doors of their Flatbush Ave shop back in 2002, the store, which was named after their grandfather who was a tailor in Panama, has been supplying BK with not only the dopest wares from the most some of the sought after brands (Prps, Stüssy Deluxe, Blood Sweat and Tears, etc), but also sick product from their in house brand Paulie's.

Besides the much loved "Brooklyn" tee, they collaborated with comic artist Brian Wood on their Count Sickle and Black Bart Simpson tees. But what good is cool clothing if the shopping experience sucks? At Vinnie Style's, all three brothers hold down the intimate retail space, assisting customers with whatever they need and answering any questions the have. And things have been going so well they've just opened a second location down south, bringing their NY state of mind to Atlanta. But don't take our word for it, just ask Fabolous. He's thrown more than a couple pieces of their clothing in his bag. You should do the same.

Read on for our interview with the owners, pics of the store, and the address/web site...

BRANDS CARRIED: Prps, Rare, Nudie, Goldspun, Blood Sweat and Tears, Paulies, Ralph Lauren, True Religion, Robins Jeans, Adidas, Nike, Puma, Alexander McQueen, Abington by Timberland, Play Cloths, Stüssy Deluxe, and Paper Brown Bag

PRPS, Paulies, Blood Sweat and Tears, Paper Brown Bag, and Goldspun


Complex: What is the aesthetic you're striving for at Vinnie's Styles?
Jacob: Originality, plain and simple. We like to be known as providing quality products and constantly evolving with the people, sometimes before them.

Complex: Describe your favorite piece in stock right now.
Jacob: Right now it's a Paulies fleece applique sweatshirt called "Luchino" with wool and suede detailing for $225.

Complex: Who are your style icons?
Jacob: I am influenced by many people, from Nat King Cole to Miles Davis to my grandfather Mr. Vinnie himself. Also by my fathers three piece suits and two-tone Clarks Wallabees and Clint Eastwoods western character Josey Wales.

Complex: What was the first designer item you bought or wore?
Jacob: A Porsche

Complex: What are your retail plans for the future?
Jacob: To maximize our potential to the fullest, as well as grow our business in different markets. We have a kids store opening spring '10 called "Little Vinnie's."

Complex: Any anticipated collaborations?
Jacob: A Blood Sweat and Tears x Paulies, black on black premium denim jean.

New York
160 Flatbush Ave.
Brooklyn , NY 11217

1120 Euclid Ave.
Atlanta, GA 30307