Retail Spotlight: Mohawk General Store (Los Angeles)

From the guy who brought you Generic Man, this shop gives you taste of home while delivering dope, simple product.

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STORE:Mohawk General Store (Los Angeles)

CITY: Los Angeles

SINCE: Dec. 2008

FOUNDED BY: Kevin and Bo Carney

BRANDS CARRIED: Rachel Comey, Engineered Garments, Alexander Yamaguchi, Black Pupil, Clare Vivier, Generic Man, Generic Surplus, handmade ceramics, vinyl and CD section, deadstock vintage, vintage military garments, Costalots sunglasses, vintage prison and work glasses, Mark, Repetto, Zachary's Smile, Slow and Steady Wins the Race, Super Sunglasses, Atelier lamps, Baxter of California and more.

WHY WE CO-SIGN: When it comes to fashion and design, simple is usually better. No one knows that better than Kevin Carney, the founder of The Generic Man shoe company and their sister sneaker company Generic Surplus. Both lines feature extremely, simple, uber-functional pieces that pretty much go well with everything and don't cost you an arm over leg. It's all function over flash. Just how we like it. Taking that aesthetic to a larger level, Kevin along with his partner Bo, founded Mohawk General Store in Echo Park, Los Angeles. Besides being on the best places in the country to find products from both Generic brands, Mohawk is the best place to find, well, functional, non-fussy clothing from brands that we all know and trust like Engineered Garments and Alexander Yamaguchi. But you won't need us telling how about the product of the shop, just take a look at the photo's and you'll see the same design ideas threaded throughout the store. The whole shop looks like someones living room, leaving the attention to be laid on solely the clothes. It doesn't get any simpler than that...

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MOST POPULAR ITEMS:
navalknit
VINTAGE NAVAL KNIT CAP
Click here to Buy It Now, $39

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Complex: What is the aesthetic you're striving for at Mohawk General Store?
Kevin Carney: California Modernist chic within a case study log cabin.

Complex: Describe your favorite piece in stock right now.
Kevin Carney: Generic Man shoes for women...the Tuxman in dark navy patent.
Bo: Slow and Steady wins the race Kraft Shopping Tote

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Complex: Who are your style icons?
Kevin Carney: Steve McQueen, Dries Van Noten, Ralph Lauren, Serge Gainsbourg.
Bo: Margiela, Jane Birkin.

Complex: What was the first designer item you bought or wore?
Kevin Carney: Willi Wear wool blazer back in 85
Bo: Prada nylon backpack in the mid 90s..

Complex: What are your retail plans for the future?
Kevin Carney: Keep strong and lean.

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Mohawk General Store
1102 Mohawk Street, Los Angeles, CA 90026
(213) 484 - 8162
Tuesday - Saturday 12-7PM
Sunday 1-6PM
www.mohawkgeneralstore.net

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