Photos by Christina McNeill
STORE:Shotwell
CITY: San Francisco, CA
SINCE: 2008
FOUNDED BY: Holly and Michael Weaver
PRICES: $$$ (out of 5)
WHY WE COSIGN: Like you didn't already know, the quirky, vintage-heavy hipster style has been hotter than Phoenix in July and shows no sign of cooling off. Those who want to adopt the look for themselves are usually forced to rummage through small vintage boutiques with limited selections...or Urban Outfitters. But who said Urban Outfitters was the only retail spot that could hold this aesthetic down? Straight from San Francisco, Shotwell is giving the Starbucks of urban retail a run for its money. Which is good news for you as it brings a larger and more diverse selection of options to keep you looking cooler than New York in January (ICE COLD!).
Originally selling vintage clothes out of their house, Holly and Michael Weaver opened their first store (originally located at 36 Geary St.) back in November '08. The shop's immediate popularity drove the duo to relocate to a spacious and multi-floored spot on 320 Grant Ave., all within a year. Standing apart from other vintage shops, Shotwell makes a point of carrying the tightest blend of vintage pieces as well as new dopeness from contemporary brands like B. Son, April 77, and Surface to Air, giving you the best of both worlds. Not in or near Frisco? No problem—the Shotwell online store will be up and running within two months. Or you could keep browsing Urban Outfitters, the choice is yours.
Read on for our interview with both Holly and Michael Weaver, pics of the store, and the address/web site...
BRANDS CARRIED:B.Son, April 77, Surface To Air, Orthodox, Gytha Mander, Cheap Monday, Shades of Greige, and more
MOST POPULAR ITEMS:
1. GYTHA MANDER BUTTON DOWN SHIRTS, $138
2. SHADES OF GREIGE PERFORATED LEATHER JACKET, $228
3. SHADES OF GREIGE WOOL BLEND CARDIGAN, $168
Complex: What was the inspiration behind Shotwell, and how has it influenced the overall look and feel of your store?
Michael: We started selling vintage by appointment out of our house and had pop-up shops 1-2 times a month. So when we moved into our current store we felt that it was important to keep a healthy amount of vintage (reworked and original) mixed in with our other brands as a nod to where we started.
Complex: What are your retail plans for the future?
Holly: We are launching an online shop in the next two months! It's been a huge request from our international customers, so we are very excited about being able to offer that. Eventually, we'd love to expand Shotwell locations to other cities.
Complex: What do you foresee in menswear in five years?
Holly: I see menswear having more crossover in the next five years. There's a definite movement toward more unisex and androgynous looks.
Complex: Any anticipated collaborations?
Michael: Brandon Scott (B.Son and B.Scott), and Anzevino and Florence.
STORE INFO:
Shotwell
320 Grant Ave.
San Francisco, CA 94108
Monday - Saturday: 11 a.m. - 7 p.m.
Sunday: 11 a.m. - 6 p.m.
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