CITY: Peachtree, Atlanta location in August 2003; Lenox Square, Atlanta in November 2008

SINCE: 2003

FOUNDED BY: Farshad Arshid

PRICES: $$$ (out of 5)

WHY WE COSIGN: When you think of the fashion capitals of the country, the usual suspects quickly come to mind: New York, Los Angeles and Miami. Now thanks to shops like Standard, you may have to include Atlanta on your sartorial short list. Founded in ATL by Farshad Arshid , Standard features all the brands you've come to love and lust after like, Stüssy ,Play Cloths, and ALIFE as well as Gant, Public School and Generic Surplus. So you can go with the traditional streetwear look or go a little up-market with some cut and sew pieces. Or feel free to mix and match—doesn't matter, whatever works for you, Standard can do. "Our goal is to push individuality and originality when it comes to fashion." says Farshad. And no, the prices won't have you eating Ramen for the rest of the month: t-shirts run from $24 to $100 and sneakers from $40 to $120. Sounds like that should be the standard for every store, no?

For more pics/info of the store and an interview with Farshad hit the jump...

BRANDS CARRIED: Nike, BBC Ice Cream, G-Star, Maharishi, DC, Creative Recreation, The Hundreds, Gant, Clae, 10.Deep, Stüssy, WeSC, Gourmet, Generic Surplus.




Complex: What was the inspiration behind Standard Atlanta?
Farshad Arshid: With the first store, we wanted to create a very clean minimalist space where the clothes and footwear took center stage and with the second location we got a bit more creative especially with the addition of synthetic turf and the comic style cells on the walls.

Complex: What styles can we anticipate for the fall/winter 2009 season?
Farshad Arshid: I see fall/winter having a lot of navy and charcoal colors. Hybrid sneakers are gonna be big, as well as the return of the penny loafers.

Complex: What do you foresee in menswear?
Farshad Arshid: Menswear is going back to the classics. Less loud and crazy and more subtle and clean.

1841 Peachtree Rd NE
Atlanta, GA 30309
Monday - Thursday: 1 p.m. - 9 p.m.
Saturday: 1 p.m. - 11 p.m.
Sun: Closed

Lenox Square
3393 Peachtree Rd NE
Atlanta, GA 30326
Monday - Saturday: 10 a.m. - 9 p.m.
Sunday: 12 p.m. - 6 p.m.