BRAND: Modern Amusement

SINCE: 2004

HOME BASE: Costa Mesa, CA

FOUNDED BY: Mossimo Giannulli

WHY WE CO-SIGN: It may not be as iconic as the crocodile or the polo player, but the bird that reps Modern Amusement is fast becoming a logo you can trust. The California brand offers a whimsical take on prep and sports apparel—it's sophisticated without taking itself too seriously. MA's collection is always wearable and clean, conveying that fun side of West Coast life with bright colors and edgy basics. This season look out for some great eyewear and superior shorts.

WHERE TO FIND IT: Modern Amusement

See below for pics from the Fall 2009 Collection...

modern1

modern2