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Inspired by the up-and-coming rapper Asher Roth, UNDRCRWN created the Varsity Sport collection to support Roth's debut single "I Love College". The collection, which hits stores this spring, consists of a letterman jacket, sweater, sweatshirt and tee. "Asher and UNDRCRWN both embody a youthful varsity flavor. Asher already wears and represents our brand. We both create a product based on creativity, craft and humor," says Dustin Canalin, Creative Director.

Founded in 2005, UNDRCRWN has quickly established themselves as a luxury basketball lifestyle brand that goes by the tagline the "Brand for Champions." To see all the pieces A.Roth will be rocking in a suburb near you, hit the jump...

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