Wale strikes a pose.

After a decade in the game, LRG'a.k.a. the Lifted Research Group'is going stronger than ever. The always-reliable streetwear brand has long been known for their celebrity ad campaigns, which have featured folks like Kanye West before they hit the big time. So when it came time to shoot their Spring 2009 line, they called out some of the faces'both new and old'who epitomize what the brand is all about.

Complex's cameras were on the set, where we spoke with The Alchemist, NY Giants running back Derrick Ward, Smif-n-Wessun, Wale, DJ Jazzy Jeff, Masters At Work, Pete Rock and others about the brand's impact. Watch the all in our exclusive video below...