Beats have brought in their all-star list of athletes to showcase their new high-performance Powerbeat Pro wireless headphones in action in a new film titled “UNLEASHED”.
The new campaign features LeBron James, Serena Williams, Eden Hazard, Owen Farell, Anthony Joshua and other world-renowned athletes using the new earphones while training, showcasing their adaptability in active environments. Starting off with gymnastics star Simone Biles, before moving through other sports including skateboarding, soccer, rock climbing, sprinting, and boxing and ending with ballerina Jasmine Perry, the earphones remain center stage throughout most of the high-speed action.
The high-energy film is directed by Grammy Award-winning filmmaker Hiro Murai and features a brand-new track Grammy-winning artist Beck called “Saw Lightning”. Check out the new visuals above and learn more about Beats’ new Powerbeat Pro headphones here.
Powerbeats Pro will arrive in Black, Ivory, Moss and Navy colourways and available to buy for £219.95 in the UK in May on the Apple online store and retail shops.